The importance of the in-store experience

COVID-19 has turned the world upside down on every level, a completely unprecedented situation for all of us. For traders, this means stores and restaurants closed, limited shopping on the Internet and no more fittings in store. E-commerce figures have exploded and French people and foreigners alike have taken control of purchases via websites. A phenomenon that makes us question the importance of the in-store experience.

Why come?

In search of the piece of your dreams, you wonder about the best method to obtain it: embark on an online search, sip your favorite drink on your sofa or stroll through the streets of Paris in comfortable outfits ready to try several models until you come across a gem. The experience will undoubtedly be very appreciable in either case but note that you have a 90% greater chance of finding what you are looking for when you go there. Expertise of the sales advisor, touch of materials, information on the product, the brand and its manufacturing methods, fitting and testing of several sizes if necessary, we can only encourage you to come to the store. Nothing excludes online purchasing if you already have knowledge of the product or have come to try it beforehand. The in-store experience guarantees you a result that meets your expectations and puts a smile on the face of each creator behind the product! Seize the chance to live a discovery experience that goes beyond 3 clicks online.

A moment of sharing :

Human interaction has naturally deteriorated due to confinement. Alone at home or surrounded by the same people for several months, nothing better to isolate yourself and lose the habit of human contact. Yet this is the essence of the in-store experience. Discover the products, explain your research to the sales advisor, carry out the fittings, let yourself be accompanied, this is how a bond of trust is built. The store is there to offer you the best you want and this is something you feel through the attention given to you and the involvement of the professional.

Forget the feeling of having to rush, of being lost or ignored in a huge store and its thousands of products and fully enjoy your moment. At l'Habit Français, Catherine, the founder, and her team are delighted to welcome you and support you in your search. Whether or not you find your gem in our store, your visit is always a pleasure and allows us to further promote the importance of Made In France and sustainable fashion.

January 2024, at l’Habit Français