Blog Posts
The importance of the in-store experience
COVID-19 has turned the world upside down on every level, a completely unprecedented situation for all of us. For retailers, this means closed stores and restaurants, limited shopping on the Internet and no more trying on in stores. E-commerce figures have exploded and French people and foreigners alike have taken control of purchases via websites. A phenomenon that makes us question the importance of the in-store experience.
Jeans, you can try them!
Jeans, a fashion piece that we all have in our wardrobe but which is not so easy to find when looking for quality. The resistance of jeans and their conservation vary depending on the raw materials used and the care taken in manufacturing the piece. So what’s better than seeing and touching the product for yourself in store? Ouch, taboo question because since the confinement linked to the COVID-19 pandemic, consumers have become accustomed to online purchases and trips to stores have become rarer. But can digital really replace everything?
Made in France showcased
It is fashionable to believe that only the right bank offers the possibility of discovering contemporary and eco-responsible fashion brands, which are part of virtuous modernity. But no, as in the past when a small Gallic village resisted Roman standardization, L'Habit Français today represents this point of attraction on the left bank which challenges this so-called supremacy of the right bank. This concept store brings together with harmony and a curious spirit, modern French fashion, designed to build a wardrobe that we want to use every day and which fits perfectly with the times.
