Denim Eras

The story of eras finds its roots in a family deeply linked to the textile industry since its arrival in France: the grandparents were tailors and the parents managed a clothing workshop. Inspired by this family heritage , a mother and her son joined forces to create a sustainable clothing brand, reconnecting with traditional practices .

The choice to concentrate on the creation of jeans was a natural choice. Jeans, an iconic garment , accompanies us in our daily lives. However, with the advent of synthetic materials in the manufacture of canvases and the trend towards increasingly rapid consumption, quality has often been sacrificed. Our vision was therefore to relocate the production of jeans as much as possible in order to ensure better control over quality .

Ultimately, our ambition is to offer a complete range of jeans adapted to all body shapes and styles. To achieve this, we engage in a constant exploration of new materials and textures, with the aim of creating finished products that are pleasant to the touch, offering the best characteristics while maintaining a timeless aesthetic.